Should Be For The Renee Sauce - 923 Words

should be for the Renà ©e sauce could be described as a heroic age of advertising that the focus was not on selling consumer goods it was unsettling beauty truth and wisdom the energy we still feel behind the art arose from a coherent ideological program the Renà ©e sauce wants to put painting in the service of ideas to make these ideas palpable effective and life-changing one thing the Renà ©e sauce was constantly advertising s philosophy philosophers were in the minds of many that is now rather abstract and remote tickets to the Renà ©e sauce but one of its most talented artist Raphael to lend them a bit of life on the walls of the Vatican shows Aristotle and Plato and others as belonging to a group of glamorous fascinating individuals for his†¦show more content†¦terest in philosophy to you naturally start to engage with matters of life and death the move is a bit Made by the best adverts of today to get you subliminally interested in buying a chocolate bar or an SUV while charming you with a beautiful couple or sublime landscape only in the Renà ©e sauce the philosophical end goal evolved was worth the effort the Renà ©e sauce concept of office advertising for the great truths was underpinned by an ideology works out with the philosopher city of Regina the figure Lorenzo de Medici and spoke to Michelangelo at dinner every day for many years which he argued that will old preachers who love and love is attracted first to beauty so whatever we wish people to love we must first make beautiful and beauty is first encountered as sexiness set the path to the highest possible human ideals consider down a complex route first to sex then to beauty and then to love with such a theory to hand an impact on the altar the Renà ©e sauce cannot be overestimated kachina was able to use what we might turn sexiness lost glamour and celebrity to some of the most notable and high-minded intellectual ambitions rather than being relegated as they often RR in times to selling handbags of mobile phones never before since have so many big ideas been so beautifully and often sexily treated a great artists to Chino Lorenzo de Medici was fascinated by the idea of getting Botticelli to engage all sexuality in order to excite us about ideas that they thought were most

The Historical Voices Of Opera - 1189 Words

The Historical Voices of Opera: From 1500 century to new Milieumn For over thousands of years, Opera has become one of the greatest musical forms. By early 1600’s, Opera has made a major expansion all over Europe. Many singers were very skillful and challenged of any vocal genre. Also, by this time the audience didn’t just come and see actors/actress play theatrical roles, they wanted to hear the sweet sound of the leading voices. Mostly, the high vocal range parts stole the show. Between 1590 to 1900, the Castrati (male sopranos) played the leading roles as the heroines, hero and villains, but it will take decades for women to arise from the religious and political views which caused restriction on all opera houses to ban all women to participate on stage. Like women, soon the rise for the castrate singers will decline and restrictions to participate on stage will come into effect. There are four similarities between both sexes that causes a rise and fall effect in the operatic form. First similarity is the history of the ope ra. According to John Brister, before the existence of opera, each nationality has used boys, falsettos, or eunuchs as singers to entertain and worship. Even though their voices admired by a historical point of view, the falsetto and the eunuch didn’t have appropriate signature or sound to continue. Eventually, the Spanish and Roman church used castrati’s in 1577-1578. They carried a lighter tone similar to a woman’s voice. Nonetheless,Show MoreRelatedThe Phantom of the Opera Essay1375 Words   |  6 PagesThe Phantom of the Opera is a novel written by Gaston Leroux. The novel takes place in Paris. The exact time is unknown but would be around 1910. The reviews from the critics are very different. Although Gaston Lerouxs The Phantom of the Opera has not generally been highly commended by critics, many would agree that there are several elements that prove Leroux to be a talented writer. 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The approach to writing film music goes much farther back then the first film created, circa 1895, and even goes back farther than popular operas like Mozart’s Le Nozze di Figaro in 1786. The development goes back to the Ancient Greek theater and even further back to the ancient rituals of the Sumerians. Understanding the history behind the development of music that leads to music in film providesRead MoreRomanticism in Music1653 Words   |  7 PagesClassical Period, the most important genre of orchestral music was the symphony, whereas in the Romantic Period, focus was less on symphonies and more on the new genres of the period, such as the symphonic poem, the choral symphony, and works for solo voice and orchestra. Music during the Romantic Period was commonly written in one of three forms popular in the period. The first of which is called strophic form. This is characterized by one formal section, repeated in every stanza. 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Green technology Free Essays

Green Technology: Past, Present and Now Sheilamarie Luzader INF103: Computer Literacy Edward Bakker August 5, 2013 What is green technology? â€Å"Green Technology is the development and application of products, equipment and systems used to conserve the natural environment and resources, which minimizes and reduces the negative impact of human activities. † (kettha. gov/. We will write a custom essay sample on Green technology or any similar topic only for you Order Now my/en/content/defintion-greentechnology) Green technology is extremely important for the planet and us, as human beings. Green technology has given people the opportunity overcome the reaping of natural resources and to build p the environment that the human race is consistently tearing down and damaging. Everything has a cause and reaction. Because the human race is exhausting the natural resources that the earth is providing, we are becoming reliant on something that is not going to last forever. Green technology gives the opinion to find alternatives that will be more environmentally sound and will improve life itself. Within this paper, I will cover green technologies history, what green technology is doing during the present day and what is to come in green technology and what you can do to make an impact. Many people fail to realize that green technology has been around for a very long time. Although, people in that time did not realize that they were being environmentally friendly. They were simply exploring ways to meet their needs. Many things helped pave the way for Green technology and simply then a better way of doing things and a way to live better from forms of solar power, windmills, to the power of steam, and even electric cars. The power of the sun has been used probably since the beginning of time. In 1839, Alexandre Edmond Becquered discovered a photovoltaic effect which is the process of electricity generated from the unlight. Over a hundred years later another major breakthrough comes from Calvin Fuller, Gerald Pearson and Daryl Chapin discovered the Silicon Solar Cell, in 1953. After this, around 1956, many things start to change. Solar cells are then being put into everyday objects like toys and radios. To major accomplishments, like the first spacecraft being powered by solar cells. This spacecraft, Soyuz 1, was launched in 7 From then on, solar power took ott in a slow but never ceasing climb. From to 1990, solar began powering railroad crossings to powering houses. Another major ilestone solar energy has passed is a solar car in 1982 created by Hans Tholstrup, the â€Å"Quiet Achiever. † To think that then there were energy sources that one could never run out of. Just like being able to harvest the power of the wind. The first windmill was reportedly in Persia in 7 A. D. They used the windmills to water their crops. This passed on through Asia and spread to Africa and other surrounding areas. The Dutch in the 14th century created the tower windmill with the larger lattice work arms with the stretched canvas across. This is the windmill that many people picture when they think of a windmill. With this design, they were now able to move larger amounts of water to where they needed water. By the 19th century the windmill count was a s high as 30,000. The windmill craze caught on in America and spread throughout the Great Plains. The peak time for windmills was from about 1880 to 1935. During this time many farmers relied on these windmills to bring the water. Without water, they have no crops and no life essentially. In 1930, the windmill can to a massive roadblock that halted windmills as they knew it back then. The Rural Electrification Administration made it possible to pump 20 to 30 gallons of water with a simple electric pump. This killed the windmill. In the mix of windmills and the Industrial Revolution came steam power. In 1698, Thomas Savery coined the first steam powered pump. This then was improved by combining that with pistons and cylinders by Thomas Newcomen and again by James Watt. Steam power made it possible for factories to be anywhere. Whereas, windmills and water power had forced factories to be by large bodies of water. This sparked the industries to use steam power for everything from textile work to metalworking. James Watt lay claim to the term â€Å"horsepower. † He believed that with these steam engines he could replace how many horses? So from there it became 4 horse power, 5 horsepower and so on. Steam power really laid the ground work for many great inventions to come. The first steam powered locomotive was first put on track in 1804. This was a major step. Goods could now be transported by other means then animals and humans. The United Sates put a steam engine on a ship Just 3 short years later to make a 150 mile Journey. Steam power had been pushing society into a new level of transportation, labor and leisure. This green way of doing things slowly faded away with the coming age of the electric motors and internal combustion engines. Electric otors were also a green alternative to other engines that were not environmentally friendly. The first electric car is unknown. However, there are many individuals that made a remarkable impression of this fad. In 1828, †¦nyos Jedlik designed and invented an electric powered car. From then Robert Anderson, Professor Stratingh and his assistant Chistopher Becker and Thomas Davenport also invented an electric powered car. William Morrison’s design however made electric vehicles more practical with the capability of having a passenger. This pioneered the way for the first commercial taxi fleet in New York City, in 1897. Electric vehicles had many perks. For instance they did not smell bad, have bad vibrations and were not a loud as a gas powered vehicle. They were green and did not even know it. Many people do not even see this history as a green history, because they believe green technology to be a 21st century kind ot technology. Many people these days are blinded by society to see what is right in front of them, green technology and the importance to our world and communities it brings. To move forward in this technologically advanced world, as inhabitants of the Earth we need to look back to these unattended green advances nd learn from them. We have to revert back to technologies like those in order to save our planet and mankind. We need to learn to become eco-friendly to save what little â€Å"eco† we have left. In todays society, there are many green technologies out there from solar power and other renewable energy sources, hybrids and electric cars, and energy efficient appliances. Solar technology is by far the technology to take society to the next level of green thinking and a better way of life. Solar energy can provide electricity, can heat a house, and it can also save money from both a residential stand point to a ommercial perspective as well. Road signs and lights are also going green and using a solar powered systems to generate the power they need. This saves the government money as well. Going green and using renewable sources not only helps your wallet stay full, but it helps the environment as well. By using solar power, greenhouse gases and other air pollutants will decrease which in turn will be greatly beneficial to the environment. Here is a chart that shows the U. S. ‘s energy consumption: As we deplete the natural resources our plant has to offer, mankind needs to find a etter solution to bring down the petroleum, natural gas, and coal consumption to help clean up our environment and improve our quality of life. What humans pull from the ground is not an endless supply. This is a harsh reality that society needs to grasp in order to move forward into an eco-friendly way of life, which will be needed in the coming future. Not only do we need to cut energy consumption in our homes, but in our vehicles as well. Hybrids have come a very long way. They built the automobile industry from the ground up. Starting from steam to electric to gas guzzling SUVs, as a whole we have went forward by going backwards. The early concepts were not to save the environment and reduce pollution, they were simply a form of transportation. Nowadays, people want the fastest, coolest car no matter the price and what the repercussions are for owning a car that is not eco-friendly. Who cares if your car emits gases that are harmful to the environment or to yourself? Who cares if we use up all the oil in the world? My answer: We all should! If we Just take and take and give nothing in return to the Earth, where will we be in 50 years? A small change that can significantly improve our environment is our cars. Hybrids cars still use gasoline but to a much small scale and the back lashes from driving one is significantly better on our environment than a regular gas guzzling car. Many people are making the switch to hybrid cars. Not only are these cars fuel efficient, but can one day lead to a cleaner and brighter future. Below is a chart of hybrids bought from 1999 to last year 2012. This Chart from http://www. evsroll. com/ Hybrid_Car_Statistics. html really puts in perspective that now over a million hybrid cars have been bought since the slow start up or reintroduction of hybrid cars in 999. Along witn hybrid cars, a new wave ot appliances nave been making their way to the green scene. Energy efficient appliances may not seem like much, but in all actuality they can help a lot. An average house hold can cause Just as much pollution if not more than a gas powered car every year. How you may ask? Because the power plants we use to power our homes burn fossil fuel and the more energy we consume, the more fossil fuel that is burned that goes directly into our environment. When we purchase energy efficient appliances the less energy we use. This in turn causes the power lants to not burn as much fossil fuel right into our environment. These products will also help save money on utility bills as well. By using energy-efficient appliances, households can save up to $400 per year on utility bills. (EarthEasy)† With the advancing green technologies from hybrid cars to energy efficient appliances, there are many more to come in the future. Although one cannot predict the future, we can predict that green living and technologies will be on a slow uphill battle to gain support and usage throughout the world. In a sense, the fate of the world rest on these kinds o f technologies, because e need to find a way to live in harmony with nature and not completely suck it dry. The future is soon coming with green technology. As a society, we are Just now getting on to the solar panels and their systems. However, there is a Norwegian company, EnSol AS that has created a solar spray that goes on regular windows on a house. In some sense it is like putting Windex on the windows and not wiping it off. This transparent spray is that convenient that one cannot even tell the spray is there. This technology is going to bring solar power to many people because it has become so easy and convenient. I believe that with that there will be more technology that can make green technology easier and more convenient for consumers to use. I also believe that in the coming years the hybrid car market will skyrocket and continue to evolve to create cars that are more eco-friendly. I want to believe as a society we will become more environmentally aware of what is happening and what we can do to stop it. As individuals there are many ways to help by doing little things that we can control. Unplugging your appliances when they are not in use, will bring down energy costs and will eliminate wasted power. By composting your waste, you are giving back to environment and reducing waste because you are recycling for instance to a garden, that will help plants grow. A major component that everyone can do that will reduce plastic waste is to stop buying plastic water bottles and buy a water bottle that is reusable. Switch to Compact Fluorescent Light bulbs, these light bulbs can cut cost of energy and be a safer and efficient light source. Taking short showers and use cold water when washing your clothes are Just some more simple ways to cut energy costs. To help the environment more walk or ride your bike, instead of driving. Instead of putting pollutants into the air, you can get exercise in and enjoy time outside. Another key component would be to recycle every chance you get. All the little stuff adds up to the bigger picture. Also to recycle electronics the right way. Do not throw them away in the garbage. There is special places you can take your electronics to recycle. And finally, turn off the lights. When you leave a room do not leave the light on, this is Just plan wasteful and throwing money right out the window. Within this paper, I covered green technologies history, what green technology is can do to make an impact. Green technology is our future and our way to make a better, safer and healthier environment. http://www.hybridcars.com/history-of-hybrid-vehicles/ http://www.worldwatch.org/resources/go_green_save_green http://www.huffingtonpost.com/2009/07/21/top-10-green-countries-ph_n_241867.html http://www.alternet.org/election-2016/trump-tv-ratings http://www.sciencefocus.com/article/future/exciting-new-green-technology-future https://www.pluralsight.com/blog/life/green-tech-past-present https://www.treehugger.com/htgg/how-to-go-green-in-the-community.html http://time.com/section/health/ http://www.amerlux.com/content/press-releases/files/Amerlux_Energy_Observer_8-131.pdf https://www.greentechmedia.com/channel/gridtech/events/live/the-networked-ev-2011/articles/read/Solar-Dumping-Claim-CASM-Responds-to-CASE-and-CPIA/P3235 http://www.livescience.com/2612-steam-engine-changed-world.html http://www.livebinders.com/play/play?id=1792348 How to cite Green technology, Papers

Research for Senior Manager Impact of Social Media

Question: Discuss about the Research for Senior Manager for Impact of Social Media. Answer: Introduction In a highly competitive world, it is important for any organization to gain brand recognition, as well as to continue interacting with the consumers, lest the organization is forgotten and replaced by rival organization. The importance of social media marketing cannot be overemphasized, as the social media posts can be employed in order to drive targeted traffic, and also helps an organization build valuable relation with the consumers. However, there are various organizations which are still skeptical about the use of social media in business, and hence do not invest sufficiently in social media marketing programs. Hence, this particular research aims at highlighting as well as critically evaluating the effectiveness of social media marketing, as far as Hilti Corporation is concerned. The research intends to understand how far social media can affect the sale rate and business growth of Hilti Corporation, and to what extent it helps in enhancing the annual revenue of the organizatio n. Organization Overview Hilti Corporation is one of the most leading organizations in the market of UAE that de alsa with the machineries that are used in construction systems. Hilti Corporation has its operations in more than 120 countries (Hilti United Arab Emirates 2016). The main products in which Hilti Corporation has its specializations are: 1. Anchor systems 2. Chemicals for constructions 3. Machines for sawing, cutting and grinding 4. Fire stop 5. Machine demolition and drilling 6. Installation systems 7. Solar systems 8. Measuring systems 9. Faade mounting systems Aims and Objectives of the Research The main aim of the research is to find out the impact of social media on the business of Hilti Business. 1. The objectives of the research are: 2. To evaluate the impact of social media in Hilti Business 3. To study how Hilti can increase its revenue using the social media Research Questions The research questions for this research paper are: 1. What is the impact of social media in Hilti Business? 2. How can Hilti revenue increases using social media? Literature Review Many organizations in UAE made use of the social media so that they are able to promote their products during the time of festivals. The household products manufacturer, Procter and Gamble, which is based on Cincinnati used the social media to promote the complete range of products during Ramadan. The viewership of YouTube for the products of Procter and Gamble increased from twenty percent to thirty percent following their promotion in the social media. The similar blog presented a quote by Ali Faruqi that Procter and Gamble prefer to remain in the place where the customers will stay. Many organizations are using the social media to know about the feedback of the customers and solving their quires over the social media (Piller, Vossen and Ihl 2012). The organizations even used the social media to tailor make their products as asked by the customers. #Etihadsuggests is one such campaign by Etihad Airways had attempted to customize their products and promoting them in social media by giving the suggestions to the customers regarding travel and tourism. It was after the advent of Arab Spring that the organizations came to know about the strength of the social media and the engagement of the consumers. However, it was found that Twitter was famous than face book in UAE. On the contrary, the social media affected many organizations negatively. As per the report published by Nexgate, out of every five Facebook account that claim to present Fortune-500 companies are not authorized. As a result, the fotuene-500 companies have to face at least one incident on social media every day. The misuse of social media can be seen in Facebook. The negative effect of social media not only affected the business of the organization but also the brand image of the organization. Some of the examples of such can be seen through the problems faced by a restaurant chain in Chipotle. The hackers changed their profile picture by a swastika avatar and posted comments that are offensive to the public in their Twitter Handle. However, Chipotle is not responsible for such issues, but they had to apologize to the public for the content that was published. Etihad Airways also had to face similar consequences when 10th may 2015, Flight 650 carrying 128 passengers had to be diverted to a military base after getting a threat in their Twitter account. Later no attack was made and Etihad Airways concluded that the threats were just the work of the hackers. Thus, it can be said that the organizations have to decide the correct way to use the social media for their business. It can help in generating the revenue for an organization or can tarnish the image of the organization resulting in huge losses for the organization. Social media will be helpful for any organization to reach the customers and make their presence felt in the market. The organization can make use of social media for its business but with proper measures and checklist. Research Design and Methodology Data Collection Method Both the secondary and the primary data will be collected for this research paper. A survey has been conducted with the Hilti employees and analysis of data has been done. They will respond on the impact of social media on the buying habits of the customers as far as the products of the Hilti Corporation are concerned (Bryman and Bell 2015). On the other hand, the secondary data that will be in the form of previous research works by other authors will be helpful for the research to get an idea about the impact of social media on the business Sampling Method Two types of sampling methods that can be incorporated in the research papers 1. Probability sampling 2. Non-probability sampling When the number of participants cannot be measured in the beginning of the research. The person carrying out the research has to depend on the evidence and the participants that will come in their way, then probability sampling will be used in that research work (Denscombe 2014). On the contrary, there are certain research works where the numbers of participants are known from the beginning, and then the person who is carrying out the research will adopt non-probability sampling (Polonsky and Waller 2014). For the present research, non-probability sampling will be taken into consideration. The numbers of participants are known from the beginning. The exact data and facts are also taken into considerations that will be helpful for the research work. Ethical Issues An ethical issue is an important part of the research that should be taken care once there are a number of participants taking part in the research. It will be taken care that none of the participants are forced to take part in the research. The personal information of the participants is one of the sensitive parts of the research work (Wilson 2014). The personal information of the participants would not be published if the participants were unwilling to share their personal information in any external place. A proper environment should be provided to the participants while they are answering the questions, they should get a healthy and spacious place, and the place should not cause any danger to the participants (Smith and Blumenthal 2012). Special attention will be given while accessing the secondary data as well (Miller et al. 2012). Many sites do not let a visitor access the full documents. None of the unethical ways will be used to access the sites. Either the required amount will be paid to access the site or some other sites will be used to write the information in the research paper (Sarantakos 2012). Research Limitations Some employees might have had some issues with the usage of social media. Hence, even if the social media marketing has benefitted the business, they might not share their experience. As a result, exact result might not be achieved from the interviews. Many websites limit the access of the information to certain users. The users will have to a pay a certain amount of price to access the entire amount. In such a situation, much information might not be incorporated in the research paper . As a result, some of the instant information and data might be missed out from the research. Time Table Task 1st 2 3 4 5 6 7 Secondary Data Collection Preparation of assessment tools Contacting with the respondents Collection of Primary Data : Presentation of the Primary Data Compilation and Analysis of Primary Data Report Submission Introduction: Gone are the days when business is all about making purchase and sale of products and service. In a highly competitive world of business, each consumer is offered the opportunity of choosing his products, from a variety of options laid before him. Herein lies the importance of choosing the most effective and innovative form of promotional strategy, so that an organization can reach out to a huge number of people in the shortest possible time. Keeping in consideration, the significant role social media plays in the life of tech-obsessed people in todays world, it is important to note that social media plays a vital role in influencing the purchasing decision of the consumers. Social media form of marketing has been enjoying a phenomenal success in engaging the consumers with the products, service and brand of an organization (Aral et al. 2013). Hilti Corporation is a very recognized Liechtenstein multinational organization thatdeals with the manufacture of products used for building, construction and mining industries. Hilti Corporation has opted for social media marketing, and employs different social media tools, for sales promotion, as well as for tracking the changing consumer demands (Hinterhuber and Liozu 2015). Background and problem statement: Hilti Corporation has been offering innovative solutions to the customers of the building maintenance and construction industries. However, even the most recognized organizations need to keep on updating the consumers about their latest products, discounts, or achievement, lest they are forgotten. This is the reason, why Hilti Corporation has chosen the social media form of marketing. The benefits from social media marketing can surpass the benefits of print media marketing, as social media help in selling the product, while building a valuable relation with the consumers. Social media tools help an organization in informing its consumers about the recently launched products and service. They promote the product, in a much friendlier manner, rather than adopting the typical commercial approach. Social media tools such as Facebook, Twitter, Instagram help an organization in a multiple ways, but however, at the same time, it is important to understand how far the social media tools inf luence a consumer. Hilti Corporation has been employing social media form of marketing over the last years, and it has been updating its consumers about the new service and attractive discounts, via Facebook, YouTube, Twitter and LinkedIn (Stelzner 2012). However, it is important for the management authority of Hilti Corporation to understand and evaluate the way in which the existent or the new consumers respond to this form of promotional strategy. The management authority of each organization must be well-informed about how the consumers respond to the tweets or the Facebook posts, promoting their products and services. Any business organization works with the aim of profit maximization. Hilti Corporation invests adequate time and money for social media marketing, and so it should understand how social media helps the organization in increasing product sales and gaining greater recognition . Research Aim: Hilti Corporation has been employing social media marketing, as an effective tool for interacting with the consumers and promoting the sale of its products. Keeping this in consideration, the aim of the research is to understand and critically analyze the impact of social media on the consumers of Hilti Corporation. Objective of study: The objectives of the research are as follows: 1. To investigate the impact of social media on the business of Hilti Corporation 2. To understand how can Hilti Emirates influence the purchasing decision of the consumers, and enhance its profitability, by earning more revenue Research Questions: The research questions are as follows: 1. What is the impact of social media in Hilti business? 2. How can Hilti Corporation increase its revenue using social media? Significance of the research: Social media tools have become extremely popular among the masses, and almost everyone enjoys access to social media tools, for the purpose of recreation. Taking advantage of the new trend of social media, business organizations such as Hilti Corporation is also promoting their service on the social platforms. However, it is important to understand how and to what extent does the online presence of Hilti Corporation influence the consumers in buying their products, and availing their services. The research will throw a light on the effectiveness of the social media marketing strategy adopted by Hilti Corporation. The research will help the organization understand the areas where any improvement may be needed, as far as the social media marketing strategy is concerned. Structure of the Research: First, the topic is introduced, and the background of the topic is discussed in detail. After discussing the aims and objectives of the research, the research will be carried out by employing qualitative and quantitative data. On the one hand, the articles and journals will be used as informative sources of knowledge about the concerned topic; on the other hand survey will be conducted for understanding the situation at hand. Based on the information collected, the data will be analyzed to understand and critically evaluate the impact social media exercises on Hilti Corporation. Accordingly, necessary recommendations will be made, if necessary (Pickard 2012). Literature Review: Nowadays, a huge number of people invest most of their time during leisure, using various social media sites. It is no shocking fact that the latest report by Global Web Index reported that the internet accounts for as much as 57% of global media consumption, out of which social media accounts for 26% of peoples media time (Trainor et al. 2015) . The report also claims that social media has already outrivaled ordinary digital media, such as television, and hence it has become extremely popular among the masses. The greatest benefit of social media in business is that it can reach out to a wide number of people, at the least possible rate. As a result of deploying social media form of marketing, an organization can get greater exposure, and can interact with the consumers on a daily basis. In turn, the organization can succeed in creating a loyal customer base. Figure 1: Figure Showing the Growth of Social Media Usage Over the Last Years Source: (Rapp et al. 2013) As it is evident from the above figure, the number of people using social media has considerably grown over the years, and as such creating a Facebook page or opening up a Twitter account, can significantly influence the purchasing decision of the consumers. According to the Social Media Marketing Industry Report of 2015, approximately 92% of the organizations claimed that social media enhanced their profitability, and rendered them greater recognition than before (Gensler et al. 2013). The most important feature of social media marketing is that it enables the organization in knowing the target group of audience, with the help of Google+, Facebook, and other social media tools. This filtered search helps an organization attract the attention of the consumers who are in need of availing its service, or are willing to purchase the kind of products produced by it. The Deloitte report highlighted the importance of social media marketing strategy in case of large, multinational organizations as well. The report stated that a huge number of consumers who use social media, are four times more likely to consume a product than those who are not regular users of social media. Social media creates a virtual world, where an organization can promote its product, by creating an element of personal touch in the content of the advertisement. A story-telling mode of narration is used while advertising about a product on Instagram, and if the content is meaningful and effective enough to create an impact on the mind of the consumer, he will easily be persuaded to buy it; Again, when an individual finds his friends and relatives expressing their admiration for a specific product, by liking, and sharing the product, the individual is also likely to consume the product. The effective use of social media marketing strategy can remarkably help an organization in gaining competitive advantage over the rival organizations. High quality service and promotion go hand in hand. If an organization focuses chiefly on the production of its products, and dismisses the importance of informing the consumers about the exclusive benefits it offers, it will fail to influence the buying decision of the consumers. Hilti Corporation is a large organization, and despite the huge recognition it has earned over the years, it actively employs social media tools for engaging with the consumers, and for gaining greater exposure, and for improving the sale. According to the Forbes magazine, social media presence enables an organization in multiple ways, and directly contributes to its success. It drives purchase, it engages the consumers in a more active way, builds a strong relation with them, and allows an organization to understand if the consumer is liking the product or not. Similarly, the consumers are also mostly pre-occupied with their own works, and as such social media marketing allows them to be informed about their favorite products as per their convenience Research Design and Methodology Research Method A research method is required to be chosen in order to conduct a research smoothly. For conducting any sort of research, data has to be collected, so that the same can be analyzed subsequently to reach a specific conclusion about the problem at hand. Hence, there should be a proper research design, stating the process of data collection. Here, in case of the present research, both Qualitative as well as Quantitative method of data collection is being used. The Qualitative method of data collection helps in gaining a critical insight into the problem, based on the books, journals and articles written by others. Again, the Quantitative method of data collection helps in understanding the problem in the light of present situation, by interpreting the statistical data collected through survey (Chang et al. 2016). Research Approach: The entire process of research is carried out by the employing the Deductive method of research approach. Social media marketing and promotional strategy has always been known to have a remarkable influence on the consumers, and as such taking this fact compelling, the research is being undertaken to test the validity of the truth. The research is being undertaken by moving from the general to the specific; at first the theories are being read, and then survey is being conducted to test the hypothesis. Figure 2: Deductive Method of Research Source: (Bryman et al. 2015) Research Strategy: Any research should have a proper framework showing the basic structure, as to how the research is being conducted. There are two kinds of research philosophy that can be adopted in a research- Positivism and Interpretivism. Positivist research philosophy upholds the view that only factual knowledge gained through observation is to be considered real, and hence here the researcher relies on data collection and objective interpretation of the data for reaching the conclusion. On the other hand, in case of Interpretivism, the researcher relies more on personal interviews and subjective observations, to understand the personal viewpoint of each respondent. Here, Positivist paradigm is being used as it involves a scientific, objective approach to a problem, based on the experimental and manipulative methods. As a result of the Positivist approach, the research is based solely on the information gathered, and is absolutely free from any sort of bias on part of the researcher (Sarantakos 2 012). The data will be is collected with the help of both qualitative as well as quantitative research method. The qualitative method of data collection helps in gaining a critical insight into the relation that exists between the use of social media tools and the success of an organization (Ritchie et al. 2013). On the other hand, the quantitative method helps in recording the immediate response of the employees about the extent to which they have been able to influence the consumers of Hilti Corporation. For conducting the survey effectively, the appropriate sampling method has to be adopted. It enables choosing the right target audience, in providing response to the questions. The questions asked in the survey are based on the relation between the social media marketing strategy adopted by Hilti Corporation, and the extent to which it influences the consumers. For this reason, the stratified sampling method is being used (Levi and Lemishow 2013). In this method, the subset of pop ulation selected, shares two important common characteristics: Each of the respondents is an employee of Hilti Corporation Each of the respondents uses social media tools, almost on a regular basis. The survey was conducted on 30 employees whereby they were provided with a questionnaire, and the respondents were required to tick the most suitable answer out of five alternatives provided in the form of a statement. It is quite tough to approach each employee in person for completing the survey, and hence a few surveys were being done by emailing the questionnaire to the particular respondents. Data Collection Method Data collection is a process by which the data is collected and gathered, so that it can be analyzed. There are two methods by which the data for a particular research is collected: Qualitative method Quantitative Method (Mathhews and Ross 2014) In this research, data is collected by employing both the methods. At first, the literary articles, journals and books were being thoroughly read. These secondary sources of knowledge were being collected to get a comprehensive knowledge about the impact social media exercises in the minds of the consumers, and how it contributes to the organizational success. However, this form of qualitative data collected helps in getting general conclusion from the specific business situations, and hence to get a problem-specific solution, the quantitative method of data collection is being used. A survey is conducted whereby the different employees of Hilti Corporation, holding managerial designations, were being asked regarding their opinion about the effectiveness of the social media marketing strategy adopted by Hilti Corporation. The statistical data collected from the survey is being used to critically evaluate the effectiveness of the social media usage of large organizations, such as Hilt i Corporation. Ethical Issues: It is important to incorporate ethical and legal principles, in the process of conducting the research. Every researcher has a set of ethical obligations that he needs to adhere to, and the particular research is also conducted with ethical approval. The research has been conducted with the help of individual efforts and independent study, and does not involve any sort of plagiarism in the content. For the purpose of conducting the survey, no participant was being compelled to participate against his own will, and after participation no embarrassing or sensitive question was being asked. The respondents of the survey were being first informed about the aim and objective of the research, and then only were allowed to participate in the research process. Above all, the confidentiality of the data shared by an individual respondent has been maintained, and will not be disclosed under any circumstance, against his will. It was ensured that the research is being carried out without causin g any form of harm to the participants involved (Dave et al. 2016). Data Analysis: It is very important to analyze the collected data in a very accurate way so that one is not misled by the wrong conclusion. From the survey conducted, it was found out that 63.3% of the employees of the Hilti corporation has claimed that they agree with the fact that social media has played an important role in the success of Hilti Corporation. Furthermore, around 63.3% of the respondents have also agreed that social media tools help in the effective promotion of its products, thereby increasing its sales manifold. Although only 20% of the respondents said that social media interaction with consumers helps them to understand their needs of the consumers, 46.7 % of the employees admitted that social media has helped in increasing the number of consumers of the organization (Refer to the students file ). However, it should be noted that only a mere 23.3 % of the respondents found social media marketing to be more effective than any other traditional form of marketing, and hence discar ding the other advertising media, such as newspapers or digital media may not be a right decision. Again, 43.3 % of the respondents stated that Facebook or Twitter does not help sufficiently in knowing the consumer demand and expectations, and hence alternative strategy has to be adopted. However, 63.3 % of the managers have agreed that social media does help them sustain itself in a highly competitive construction industry. Findings and Interpretations: From the research, it was being discovered that creating a website and being present on the online platform has been one of the most effective strategies undertaken by Hilti Corporation. The social media tools, such as Twitter and Facebook have considerably helped Hilti Corporation maintain competitive edge. The organization with the help of social media tools, improves its responsiveness to the consumer queries, reaches out to a huge number of new potential consumers and enhances its brand image (Laroche et al. 2013). It has been observed that social media marketing strategy is undoubtedly an effective strategy for the promotion of products of Hiliti Corporation, but however, over-reliance on it is useless. Hilti Corporation should also invest sufficient money for advertising its products via emails or mobiles, as it helps in communicating the message individually to the respective consumer. Further, people have a natural affinity for newspapers and magazines, and hence employing pr int media will also be equally useful. Besides, despite the fact that social media plays an important role in the promotion of a product, Hilti Corporation must conduct surveys to know the demands of the consumers. Further, Hilti Corporation should rely more on Customer Relationship Management (CRM) software if it intends to understand the ever changing demands of the consumers. Conductive extensive market research can also help the organization comprehend the expectations of the potential consumers. However, social media marketing, as found from the research, is an effective way of surviving in a competitive market, and hence the organization must employ a social media marketing team, that will be entrusted with the duty of enhancing the brand recognition of Hilti Corporation among the social media users. Conclusion and Recommendation: Social profiles as well as websites can help in improving the brand image of an organization. It is a misconception that only small organizations should seek the help of social media marketing. Any organization needs to engage in the process of social media marketing strategy if it intends to influence the purchasing decision of its consumers. Hilti Corporation should adopt more innovative strategies for social media marketing. However, the authority should remain cautious lest any negative complaint or remark on these sites get viral, and malign the organizations reputation. The social media managers should not only focus on promoting the brand on the social sites, but should also ensure that any sort of negative comment is coolly dealt with, outside the social platform. It should be remembered that the consumers should not feel disgusted with the marketing campaigns on social media sites, and hence Hilti Corporation needs to create innovative ideas of promotion that will actively e ngage the attention of the consumers. Telling interesting stories, using catchy taglines, hiring celebrities to represent the brand on these social sites, can help the organization easily get the attention of the consumers. Future Scope of the Study: Any social site is usually used with the purpose of gaining new consumers, but however, the social sites can also be used in order to form a valued relation with the clients. Organizations like Hilti Corporation, should engage more in interaction with the consumers, and if necessary can reward the loyal consumers, by announcing them voucher winners, via social sites. This instant success and recognition a consumer gets overnight can successfully help in increasing consumer loyalty as well as developing the brand image. The organizations need to chalk out various new and innovative strategies through which they can easily draw the attention of the consumers towards the newly launched products and services. Social media marketing is the most effective and yet affordable methods of marketing that helps any organization advertise about their products, without making the consumers feel that they are overwhelmed by the organizations marketing campaigns. 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